The past few years have been an age of unprecedented food snobbery, a time of green markets and artisanal produce, when even casual foodies are addicted to "Top Chef" and restaurants list their heirloom ingredients like a wine list. From food blogs to best-selling books, food is not just part of a national conversation, it's also an aspirational lifestyle -- to eat organic is to live the good life.
Meanwhile, fast food restaurants became symbolic of our cultural rot. "Fast Food Nation" and, later, "Super Size Me" waved tent-size flags about the dangers of American overindulgence. For a certain segment of the population, what once seemed like a guilty pleasure became more akin to moral defeat. Comedian Patton Oswalt seemed to sum it all up when he called one egregious KFC meal a "failure dish in a sadness bowl."
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