While craving excitement and challenge, nearly 90 per cent of Generation Ys describe themselves as loyal to their employer, according to the study Bookend Generations , published this week by the US-based Center for Work-Life Policy. In addition, nearly half of this tech-savvy and "connected" generation prefers face-to-face communication at work to e-mails, texts or phone calls.
Loyalty is also a key finding in European research to be published t omorrow. Young professionals interviewed for The Reflexive Generation , a report by London Business School's Centre for Women in Business, surprised even themselves by their commitment.
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